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“CaptureISG was able to take the nuances of our research request and produce a product customized to our market. They were able to do the analysis and come back with clear and concise results.”
Senior Vice President and Marketing Officer, Banking Institution

 
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Home > About Capture > Frequently Asked Questions

Frequently Asked Questions


Who is Capture Information Services Group (CaptureISG)?
Since 1991, Capture Information Services Group (CaptureISG), a full service survey and research company, has been an industry leader in the collection, analysis and reporting of information, developing the most effective strategic decisions and solutions possible for our clients.  We specialize in consumer, marketing, employee engagement, political and public policy surveys and research along with telephone, online, and other forms of surveys for most topics. We also offer our unique Pathways assessment modules that assess various aspects of employee performance including inbound or outbound communication and sales skills of customer contact employees, including service and sales skills, risk management/compliance and product knowledge.

How is CaptureISG different than other research or management consulting firms?
First and foremost, we are solution oriented, with customization and expertise the keys. We do not pull products off the shelf; we work with our clients to create a process to seamlessly outsource all or a portion of their research needs.

No matter what service we are providing, our goal is to provide your company or agency with the best possible information to make the best possible decisions.  We take great care to determine your needs and budget, and customize all  programs to provide options that best meet those needs and budget.  

Other advantages include:

  • Survey experience – Experts in many forms of information collection and reporting for more than 20 years, in addition to experience in the particular topics being surveyed;

  • Interviewer experience - Our interviewers are trained to probe effectively to get the “because” from the interviewee. Enhanced training of our staff enables us to get the best quality of responses through multiple levels of probing. Collecting actionable intel is what we do best!;

  • Flexibility in approach – As a full service provider for all types of interviewing, we can use our systems or yours to collect the information and can provide both short and long term business solutions;

  • Private label toll free numbers available;

  • Multi-lingual interviewers available;

  • Call-center superiority - Two redundant, in-house call centers provide the utmost in reliability, flexibility, quality control and business continuity, with inbound and outbound interviewers available to take calls daily;

  • On-site data managers, auditors, team leaders and technical writers produce the highest quality results of your employee interviewing, with reports customized to your needs.

In short, CaptureISG will actually deliver the client services that most other companies just promise. We take pride in managing each relationship to maximize benefits to the client. Your project will be handled professionally, data collected accurately and reporting designed with you to meet your needs. Senior partners experienced in HR, data management, call center services and data integrity are available to all clients 24/7/365.  With nearly 20 years experience in meeting or exceeding client needs, we understand the ongoing challenges facing businesses today. Read more about the Capture advantage

What type of clients do you typically work with?
As our partners have over 40 years of combined financial services background, we frequently work with banks, brokerage firms and insurance companies. We also have relationships with health care, hospitality, engineering and consulting practices, in addition to nonprofits. Additionally, we service several advertising agencies seeking private label research services for their end-clients.

Do you sub-contract work to other providers?
No. All services are performed in-house under our supervision.

Why should we consider outsourcing or sub-contracting our employee-related surveys?
There are several key-issues that immediately come to mind:

As a third party, our unbiased perspective encourages the respondent to speak openly when discussing sensitive issues:

  • We can conduct interviews with your staff in confidence.

  • A consistent process is followed company wide.

  • An external resource achieves higher participation rates.

  • By utilizing a third-party provider, you remove internal bias from the data-gathering and reporting processes.

  • Changes to the survey script and data can be made seamlessly into our interviewing technologies.

  • We provide inbound numbers so participants are able to conduct interviews at their convenience or schedule a time for a callback with one of our interviewers.

  • Current or former employees are more inclined to share with an external interviewer their plans for filing a lawsuit or other action.

  • Interviews are conducted after hours by phone when people are free to talk candidly about their experiences.

  • Data is collected consistently regardless of internal work issues that HR professionals need to deal with, leaving your resources to tend to other priorities.

  • Professional interviewers possess the necessary listening and probing skills and understand the processes needed for successful data capture.

Q: What types of research does CaptureISG perform?

Consumer research Customer service, customer opinion, customer loyalty, client satisfaction surveys
Marketing research Brand awareness, membership, hospitality, visitor satisfaction surveys
Employee engagement research Employee satisfaction, 360 degree, executive, employee benefits, compliance surveys
Employee assessment (Pathways) Customer service assessment, telephone mystery shopping, sales skills assessment, product knowledge assessment
Political research & phone services Telephone surveys, voter identification and targeting, voter persuasion, get-out-the-vote, direct mail and other message testing
Nonprofit services Nonprofit/advocacy surveys, telemarketing and other services 
General surveys Telephone, paper, online, mail/paper, other surveys

How will a relationship with CaptureISG benefit my management team and our company?
Your managers should be allowed to focus on improving communication, quality, customer satisfaction and workplace issues. Utilizing CaptureISG as your preferred provider frees up your managers to focus on their core responsibilities while we perform the information gathering and data related tasks using highest quality services.

By choosing CaptureISG, you can focus on your core business, knowing that as your business needs change, additional CaptureISG resources will be readily available to you to support ongoing growth.

What types of reporting can we expect following a research or HR campaign?
Your data will be provided to you in a fashion that works best for you! From our systems, we can export data into almost any format and deliver those results in a timely fashion. You can elect to receive a data table with the results, a spreadsheet, a statistical data-file (SPSS) or you may choose to have the results interpreted by our team and have a top line or detailed analysis provided. We can include charts, graphs, statistical tables and cross tabs.

How does CaptureISG perform interviews?
For Human Resource services, the majority of our interviewing is conducted via telephone utilizing our inbound/outbound calling services. Interviews can also be done using secure client websites while others use our in-house systems to capture responses.  Our clients have many different preferences. As a provider, we utilize the best methods available to meet client data and cost requirements. All calls are handled by our personnel; we employ interactive response systems to collect information for our clients.

Is there a standard set of questions to ask or can we include questions important to us?
While there are some standard questions that are generally asked, the end result will include a survey questionnaire that is designed to address each of your issues. Through our planning and discussions, we help you to plan a strategy for collecting the information most critical to your business or workplace. A CaptureISG liaison will work with you to organize your interview tool so that it makes sense and is designed in a fashion that yields the information you seek.

How do you arrive at pricing for your services?
To remain competitive and attractive to our clients, we listen to their needs, which include any budget constraints, and arrive at a solution that is a win-win for all parties. We typically price on a project basis, unit cost or where needed, at an hourly rate.

Why should we consider using your call centers for conducting interviews?
CaptureISG is a time-tested and objective third party. When we contact current or former employees, customers, vendors, etc., the fact that we are not “an insider” encourages the interviewee or respondent to be forthcoming with their opinions, issues, suggestions or critical reports. And from a data perspective, our survey results are more qualitative as we collect both metrics and verbatim responses to most questions. Our experienced, professional interviewers are trained in building rapport and the use of probing and listening skills to get to the root cause of an issue. Our methodologies allow us to collect thorough, detailed, and actionable intelligence for our clients.

How can I find out more about CaptureISG?
We are always hoping to connect with people that are interested in exploring options with us. You may call us toll-free at 866-463-8638 and ask to speak to one of the members of our Client Services Team, or email us.

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Toll Free: 866.463.8638     teamcapture@captureisg.com